Krishna by His practical example taught us to give all protection to the cows and that should be the main business of New Vrindaban. Vrindaban is also known as Gokula. Go means cows, and kula means congregation. Therefore the special feature of New Vrindaban will be cow protection, and by doing so, we shall not be loser.

From Srila Prabhupada’s letter to Hayagriva — Montreal 14 June, 1968