1. The Vraja-vasis love for Krsna

    The inhabitants of Vrndavana had sacrificed everything for Krsna, simply being captivated by the lotus eyes of the Lord. Because of their great desire to love Krsna, they never desired anything like elevation to the heavenly planets or merging into the effulgence of Brahman to become one with the Absolute Truth. They were not even interested in enjoying a life of opulence, but were satisfied in living a simple life in the village as cowherds. They were always absorbed in thoughts of Krsna and did not desire any personal benefits.

    From Srila Prabhupada’s Krsna Book ch 65: Lord Balarama Visits Vrndavana