One old man and his wife, sitting together. The wife is requesting the husband, old husband, “Chant, chant, chant,” and the husband is replying: “Can’t, can’t, can’t.” This cartoon we have seen. So this is the… He will say three times: “Can’t, can’t, can’t.” But not “Krsna, Krsna, Krsna.”

From Srila Prabhupada’s lecture on Bhagavad-gita 9.10 — 29 June, 1973