Demons are very much interested in advancing a plan by which people will labor hard like cats, dogs and hogs, but Krsna's devotees want to teach Krsna consciousness so that people will be satisfied with plain living and Krsna conscious advancement. Although demons have created many plans for industry and hard labor so that people will work day and night like animals, this is not the purpose of civilization. Such endeavors are jagato 'hitah; that is, they are meant for the misfortune of the people in general. Ksayaya: such activities lead to annihilation. One who understands the purpose of Krsna, the Supreme Personality of Godhead, should seriously understand the importance of the Krsna consciousness movement and seriously take part in it.
From Srila Prabhupada's purport to SB 9.24.59