In this material world, we are trying to be happy in the society, friendship and love. But the happiness we are getting, that is compared with a drop of water in the desert. Our heart desires real pleasure, transcendental bliss. We are hankering after Krsna. That is our inner desire. We are trying to get eternal happiness.

From Srila Prabhupada’s lecture on Bhagavad-gita 9.1 — Vrndavana, April 17, 1975