The deity program must be improved very gorgeously. Flower garlands should be expanded, and all expenditures for the deities must be expanded without any miserly contemplation. Our temple should be so gorgeously decorated that we shall excel all Bombay temples. This is my idea. Try to fulfill it. When they hear that we decorate our deities so gorgeously, people will throng, and on festival days especially, like Janmastami, Jhulana Yatra, etc. So four or five devotees should be always engaged in deity worship.
Srila Prabhupada; letter to: Giriraja — Los Angeles 8 June, 1972