The Lord descends to this mortal world to show His pastimes in Vrndavana, which are full of happiness. When Lord Sri Krsna was in Vrndavana, His activities with His cowherd boyfriends, with His damsel friends, with the other inhabitants of Vrndavana and with the cows were all full of happiness. The total population of Vrndavana knew nothing but Krsna. But Lord Krsna even discouraged His father Nanda Maharaja from worshiping the demigod Indra, because He wanted to establish the fact that people need not worship any demigod. They need only worship the Supreme Lord, because their ultimate goal is to return to His abode.

From Srila Prabhupada’s introduction to Bhagavad-gita As It Is