Tandera carana-sevi. Our service… Not directly Krsna. Because to serve Vaisnava is more than serving Krsna directly. Mad-bhakta-pujabhyadhika. Krsna likes that. He doesn’t accept anyone’s service directly. That is a gross mistake.

From Srila Prabhupada’s lecture on SB 1.7.44, Vrndavana, October 4, 1976