The Supreme Personality of Godhead, Krsna, is the reservoir of all beauty. All beautiful things emanate from Him, and His personal form is so attractive that it steals the eyes away from all other objects, which then seem devoid of beauty in comparison to Him. When Lord Krsna was on the earth, He attracted the eyes of all people. When Krsna spoke, His words attracted the minds of all who remembered them. By seeing the footsteps of Lord Krsna, people became attracted to Him, and thus they wanted to offer their bodily activities to the Lord as His followers. In this way Krsna very easily spread His glories, which are sung throughout the world by the most sublime and essential Vedic verses. Lord Krsna considered that simply by hearing and chanting those glories, conditioned souls born in the future would cross beyond the darkness of ignorance.

SB 11.1.6-7, text