That is the thankless task of the devotees, to turn these vimudhan from this maya-sukha to real sukha. This is the business of the devotee. They have no other business. Their business is not for making money. Money, they have got enough, and Krsna supplies all their money. So there is no such problem for a devotee of how to secure money. Their only problem is how to turn these rascals to Krsna consciousness, all rascals, vimudhan. We say clearly, “If you are not Krsna conscious, you are rascal number one.”

A gentleman, after working very hard, if he gets some bank balance and nice house, nice wife and some children, he thinks, “I am very happy.” This is maya.

From Srila Prabhupada’s lecture on Srimad-Bhagavatam 3.26.22 — December 31, 1974, Bombay