Our only aim is how to preach Krsna consciousness. The Vaisnava’s business is para-duhkha-duhkhi. Para means others, and duhkha means unhappy. So Vaisnava personally has no unhappiness, because Vaisnava is under the protection of Krsna. So there is no question of unhappiness for a Vaisnava. But Vaisnava is unhappy by seeing others suffering. Para-duhkha-duhkhi. That is the definition of Vaisnava. Try to do some good to others, because they are suffering on account of ignorance. Lokasya ajanatah, they do not know what is the aim of life, living like animals. So the Vedic mantra is, uttisthata jagrata prapya varan nibhodata. The same Vedic mantra is sung by Bhaktivinode Thakura, jiv jago, jiv jago. So we have to awaken them. They are sleeping under the spell of maya, and forgotten his real identity, and suffering-not only this life, life after lifetime. If he does not awake, that is his misfortune, but our duty is, “Please, get up, get up, get up.”

Srila Prabhupada,  June 20,  1975