When Krsna says, sarva-dharman parityajya mam ekam saranam vraja [Bg. 18.66], He does not say only to Arjuna; He says to everyone. So that is Krsna’s desire, and if you want to serve Krsna, to fulfill His desire, that means you canvass everyone to surrender to Krsna. This is preaching. Krsna wants it. It is declared. So your business is to satisfy Krsna. So do it. Why don’t you do it?

From Srila Prabhupada’s lecture on Srimad-Bhagavatam 3.26.27 — January 4, 1975, Bombay