We have to understand that Krsna is the only enjoyer. The consciousness of this is developed in a Krsna conscious temple where the central point of all activities is Krsna. All cooking is carried on for Krsna, not for one’s own purposes. Ultimately we shall eat the prasada (offered food), but when we cook we should think that we are cooking for Krsna and not for ourselves. When the members of a temple go into the streets, they do not do so for their own sake but to distribute Krsna conscious literatures in order to make people aware of Krsna’s presence. All monies acquired are spent for Krsna, in spreading His message in so many ways. Such a style of life, in which everything is done for Krsna, promotes the development of Krsna consciousness within the living entity.
From: Krsna Consciousness, the Matchless Gift, by Srila Prabhupada