Although God has given us all facilities to live peacefully on this earth, cultivate Krsna consciousness, and finally to come to Him, in this age we’re unfortunate. We are short-lived, and there are so many people without food, shelter, married life or defense from the onslaughts of nature. This is due to the influence of this Age of Kali. Therefore Lord Caitanya Mahaprabhu, seeing the dreadful situation in this age, emphasized the absolute necessity for cultivating spiritual life. And how should we do it? Caitanya Mahaprabhu gives the formula:
harer nama harer nama
harer namaiva kevalam
kalau nasty eva nasty eva
nasty eva gatir anyatha
“Just always chant Hare Krsna.”
From On the Way to Krsna by Srila Prabhupada