Sankirtana is the process of going to a place, sitting down, chanting the Holy Names, and attracting others to come and chant the Holy Names. Then when the others were practiced in chanting the Holy Names enough to go out on their own, you move on to another place and chant the Holy Names. [Srila Prabhupada] said that this was the definition of Lord Caitanya’s sankirtana movement. Going, chanting Hare Krsna, attracting others, training them up, and then moving on to another place.
Yamuna Devi 1.132