There is no comparison. There is no literature throughout the universe like Srimad-Bhagavatam. There is no comparison. There is no competition. Every word is for the good of the human society. Every word, each and every word. Therefore we stress so much in the book distribution. Somehow or other, if the book goes in one hand, he will be benefited. At least he will see, “Oh, they have taken so much price. Let me see what is there.” If he reads one sloka, his life will be successful. If one sloka, one word. This is such nice things. Therefore we are stressing so much, “Please distribute book, distribute book, distribute book.” A greater mrdanga. We are chanting, playing our mrdanga. It is heard within this room or little more. But this mrdanga will go home to home, country to country, community to community, this mrdanga.

From Srila Prabhupada’s lecture on Srimad-Bhagavatam 1.16.8 – Los Angeles, January 5, 1974