The chanting of the holy name is so powerful that it gradually establishes its supremacy above everything in the world. The devotee who chants it becomes transcendentally situated in ecstasy and sometimes laughs, cries and dances in his ecstasy. Sometimes the unintelligent put hindrances in the path of the chanting of the Hare Krsna maha-mantra, but one who is situated on the platform of love of Godhead continues to chant the holy name loudly for the benefit of all concerned. As a result, everyone becomes initiated into the chanting of the holy names — Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare / Hare Rama, Hare Rama, Rama Rama, Hare Hare. By chanting and hearing the holy names of Krsna, a person can remember the forms and qualities of Krsna.

Srila Prabhupada, TLC 18: The Conversations with Prakasananda