By surrendering to Krsna one will find the final object in which to invest his love: God. Love of God is present in everyone, just like fire in an unlit match, but it is covered over. But if one somehow or other develops his dormant love of God, and Krsna becomes his supreme adorable object, supreme friend, supreme master, or supreme lover, than he shall never again become disappointed or unhappy.

Srila Prabhupada, The Science of Self-Realization 7d: “They Have Given Everything to Krsna.”

Based on letter, 30 Apr 1973.