Make things very simplified. Then it will be appealing to everyone. So this Krsna consciousness movement is meant for making things very simplified. Accept God, accept your position as God's servant and serve God. That's all, three words.

...when one has to take charge of a center, he has to become completely above suspicion.

if we follow Krsna, not only we are chanting Hare Krsna Hare Krsna Krsna Krsna Hare Hare Hare Rama Hare Rama Rama Rama Hare Hare but we have to follow the principles laid down in the Bhagavad-gita. That will make our life successful. Practically we have to apply this, have to apply the principle. Otherwise the whole attempt will be failure.

(For Srila Prabhupada's arrival in America) It is very difficult for this country or this part of the world to follow the four principles of regulative life: no illicit sex, no gambling, no meat-eating and no intoxication. Even Lord Zetland, when he was given this formula for becoming advanced in spiritual consciousness, he flatly replied, "It is impossible for us." Yes. But impossible thing can be made possible by the grace of Krsna. That is possible -- Krsna is all-powerful --...

We should push Krsna consciousness as disinfecting agent. They're all infected, the whole world. So by chanting you disinfect. Therefore chanting is so important. Philosophy later on. First of all, ceto-darpana-marjanam [Cc. Antya 20.12], cleansing the heart. By hearing this chanting their heart will be cleansed gradually. Then they will understand the real position. So we have to do this chanting, not sit down in a solitary place, chanting himself. No, not like that. You are to vibrate the sound for the...

We have to give up this body. But if at the time of death we can think of Krsna... It is very difficult, but if we practice it... Sada tad-bhava-bhavitah. Sada means always. If we practice this simple method: Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama..., then it is possible. So where is the difficulty? Where is the loss? If we ask you to do something, if you think there will be loss, you may...

A bona fide spiritual master chants the holy names Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare, and the transcendental sound vibration enters the ear of the disciple, and if the disciple follows in the footsteps of his spiritual master and chants the holy name with similar respect, this chanting constitutes worship of the transcendental name.

(September 11, 1969) Reporter: What do you try and teach, sir? Prabhupada: I am trying to teach what you have forgotten. Devotees: Haribol! Hare Krsna! (laughter) Reporter: Which is what?

Arjuna is fighting. That is also Krsna consciousness. Yudhyasva mam anusmara [Bg. 8.7]. Krsna said that "You chant. You remember Me. At the same time, fight." Yudhyasva mam anusmara. He never said that "Simply fight" or "Simply chant," because in the material world that is not possible. Therefore chanting must be there, but at the same time, you have to work how to continue this movement. The movement requires energy. We are printing so many books. For spreading this...

...this is called tapasya. I do not like to go out of my home, very comfortable home, happy home, but sastra says, "You must." So I have to accept inconveniences. If I leave my home, comfortable home, I do not know where to live, how to eat, where to stay. These are experienced. When we took sannyasa, in the beginning, we thought like that, but by the grace of God, Krsna, we are not uncomfortable.

The Vedas have defined milk as coming from protected cows that are loved as family members. They roam the pastures grazing on fresh grasses to their heart's content. They are lovingly milked by hand and in reciprocation, give their milk with love. Such milk is the only food that is given out of love. The rishis of yore would always come to a g.hastha home to get a cup of this milk which nourishes the finer tissues of the brain.

Krsna says that "You must be engaged in some work. You cannot sit idle. That is not good." "Idle brain is a devil's workshop." Krsna never said that "My dear Arjuna, you are My first-class devotee. Now you sit down and I'll do everything for you." No. Krsna never said. Rather, Arjuna was not willing to fight, and Krsna was inducing him, "You must fight. You must fight." Krsna never said that "You become idle krsna-bhakta." Never said.