1. Maya is illusion

    You said that your job is maya, but you must know that maya is illusion. As soon as there is absence of Krishna Consciousness — that is maya. But you are working just to help and push Krishna’s interest; therefore, it is not maya. Anything dovetailed in Krishna Consciousness is real renouncement.

    So do not forget Krishna in any circumstance of life and Krishna will save you from all pitfalls of material existence.

    From Srila Prabhupada’s letter to Jayagovinda — Los Angeles 3 February, 1970