Some way or other, let us always discuss about Krsna. That should be the life of Krsna conscious people. So this is life of Krsna, worshiping Krsna in the temple, to sell Krsna’s books, Bhagavad-gita, to think of Krsna — Hare Krsna, Hare Krsna — to eat krsna-prasadam, to take all risk for Krsna, to do work for Krsna, as Arjuna, to fight for Krsna. He did not like to fight, but for Krsna’s sake he fought. So fight for Krsna, work for Krsna, think of Krsna, eat krsna-prasadam, talk of Krsna, read for Krsna. So Krsna, Krsna, Krsna, Krsna, Krsna, Krsna. This is life. This is Krsna consciousness.
Srila Prabhupada /Srimad-Bhagavatam 2.1.1-5 — June 26, 1974, Melbourne