Chanting will force the mind upon Him. Krsna sound will by force. Chanting is so nice. And this is the practical yoga in this age. You cannot meditate. Your mind is so disturbed, you cannot concentrate your mind. Therefore chant, and by the sound vibration, it will forcibly enter it into your mind. Even if you don’t want Krsna, Krsna will enter within your mind. By force. [laughter] This is the easiest process. You don’t require to endeavor. Krsna is coming. [laughter] [Prabhupada laughs] It is very nice process. This is recommended, therefore, for this age.

And others also will be benefited. You chant loudly. Others who are not accustomed, they will also. Just like on the street, in the park, they say “Hare Krsna!” How they have learned? By hearing this chanting. That’s all. Sometimes the children, as soon as they see us, they say “Oh, Hare Krsna!” In Montreal the children, when I was walking on the street, all the children, the shopkeepers, the storekeepers, they will say “Hare Krsna!”

Srila Prabhupada, Lecture — October 18, 1968, Seattle