1. Pure chanting, not as musical artists

    It is not required for us to become artists. Our main point is service to Krishna, not to please an audience. We shall not divert our attention too much to adjustment of musical sounds. People should not misunderstood that we are a band of musical artists. They must know that we are devotees of Krishna. Our devotional practice and purity shall be so strong that wherever we chant there will be immediately an impression in the audience for devotion to Krishna.

    From Srila Prabhupada’s letter to Tamala Krsna — Tittenhurst 30 October, 1969