1. Trying to deliver others is a great service

    That is spiritual master’s qualification. He’s trying his best to deliver the soul from these clutches of maya. That is a great service. Therefore he is very dear. One who is chanting or executing devotional service for his personal benefit and one who is trying to deliver others for others’ benefit, there is difference.

    From Srila Prabhupada’s Morning Walk Conversation — 2 September, 1976