The purpose of this Hare Krsna movement is to bring man back to his original consciousness, which is Krsna consciousness, clear consciousness. When water falls from the clouds, it is uncontaminated like distilled water, but as soon as it touches the ground it becomes muddy and discolored. Similarly, we are originally pure spirit soul, part and parcel of Krsna, and therefore our original constitutional position is as pure as God’s. In the Bhagavad-gita Sri Krsna says: mamaivamso jiva-loke jiva-bhutah sanatanah manah sasthanindriyani prakrti-sthani karsati  “The living entities in this conditional world are My fragmental parts, and they are eternal. But due to conditioned life, they are struggling very hard with the six senses, which include the mind.” (Bg. 15.7)  Thus all living entities are part and parcel of Krsna. By Krsna it should always be remembered that we are speaking of God, Krsna denoting the all-attractive Supreme Personality of Godhead. As a fragment of gold is qualitatively the same as a gold reservoir, so the minute particles of Krsna’s body are therefore qualitatively as good as Krsna. The chemical composition of God’s body and the eternal spiritual body of the living entity is the same-spiritual. Thus originally, in our uncontaminated condition, we possessed a form as good as God’s, but just as rain falls to the ground, so we come in contact with this material world, which is manipulated by the external material energy of Krsna.

————————————————- From Krsna Consciousness,  The Matchless Gift by Srila Prabhupada