Because the Krsna consciousness movement is spreading, people are purchasing our books about Krsna. Because they are curious they say, “What is this Krsna? Let us see the book.” Then they immediately see a picture of Radha and Krsna, and if they open the book they will see more. In the book there are many prayers glorifying Krsna. So some will hear about Krsna, and others will read, and if they are fortunate enough they will become Krsna conscious and engage in the worship of the Deity.

>>> Ref. VedaBase => TQK 18: Liberation from Ignorance and Suffering